New Holland completed the transition into a new 23,000 square foot brewing facility. Continued growth and the strong market demand for the company’s beers, led by flagship Mad Hatter, an India Pale Ale with original label artwork created by Jill Jepsen, brought on the move from New Holland’s original location. The company acquired the new location, a former cabinet-maker’s shop on the north side of Holland, in June 2006. The 23,000 square foot building has been retro-fitted with new sloped floors with drains, temperature controlled fermentation and maturation cellars and a 3,000 square foot refrigerated warehouse space. In conjunction with the move to the new location, the company has upgraded its bottling equipment. New Holland has acquired a bottling line from a larger regional brewer that is larger, faster and more efficiently handles packaging materials than the company’s prior line. The new line, capable of 350 bottles per minute, is anchored by its Crown Cork and Seal, 60-head Semco filler. It also includes several new pieces of equipment that load bulk glass, erect and stuff sixpacks, as well as construct and seal cases. First put to work in the early 1960s, the historic line’s previous homes include Latrobe Brewing Company, in Latrobe, Pennsylvania, Sierra Nevada Brewing in Chico, California and, most recently, Summit Brewing in St. Paul, Minnesota. New Holland is on track to ship approximately 6,000 barrels of beer in 2006, making them the second largest brewer in Michigan. With the new facility and improved packaging capabilities, New Holland’s current annual capacity is estimated at 10,000 barrels. The new location has room for additional fermenters that could increase its capacity to approximately 30,000 barrels. New Holland Brewing Company, LLC. – 66 E. 8th St., Holland, MI 49423 www.newhollandbrew.com .
Beer from the new brewery will begin to ship in late October, which coincides with a packaging makeover for the labels and cases of all New Holland beers. Tours of the new facility will be available by appointment only until spring of 2007 when the company plans to offer tours and beer-tastings to the public on Saturday afternoons. Brewing “Art in Fermented Form” since 1997, New Holland Brewing operates a craft brewery, a restaurant and pub, as well as a micro distillery in Holland, Michigan. New Holland beers can be found throughout Michigan, Illinois, Indiana, Ohio, Wisconsin, Minnesota, Kentucky, Pennsylvania and South Carolina. The company also produces New Holland Artisan Spirits. New Holland Brewing Company has received numerous honors, including medals from the World Cup of Beer, Great American Beer Festival, the Illinois Craft Brewers Guild’s Festival of Barrel-Aged Beer, United States Beer Tasting Championships and World Expo of Beer.