When? Saturday, June 16, 2012
STREET PARTY!! Noon to 10pm
(Located on College Ave. between 8th and 9th Street along side our restaurant and pub!)
We will post pictures in the days following the event here: http://newhollandbrew.com/hatter-days-ticket-reservation
With the help of area sponsors, we are offering free admission to the street party as an anniversary present to the community that has made it all possible! Complimentary tickets are now available online as well as at our restaurant and pub. While tickets are free, we recommend picking yours up in advance, as only a limited amount will be distributed. Without a ticket, entry is not guaranteed due to space limitations!
Michigan Cookout: Noon to 4pm
Area chefs joins us as we celebrate Michigan’s vibrant culture of food and drink we’re fortunate to be part of!
(Food and drinks sold separately.)
Salt n’ Pepper Savory Grill and Pub
Chef Micky Johnson provides:
-Hatter Pulled Pork
Chef Drew Turnipseed provides:
-Duck and Cherry stuffed sausage / spent grain roll
The Vander Mill
Chef Lucas Grille provides:
-House smoked pork belly w/ pickled carrots and jalapenos
-Hard Cider veggie slaw
New Holland Restaurant and Pub
Chef Len Towne and Steve Roberts provide:
-Slow roasted country style ribs in BBQ sauce
-Chipotle Potato Salad
Beer, Spirits and Cheese Smackdown – 2:00pm
New Holland Beer Captain Joel Armato will take on New Holland’s Spirits Captain Rich Blair for the title of Smackdown Champion.Joel and Rich will each pair beer and cocktails with four select cheeses from Evergreen Lane Farm and Creamery. Taste each of the pairings and vote on your favorite! Results will be tallied and the champion of the Beer, Spirits and Cheese Smackdown will be crowned. Tickets are $10 per person. Seats are limited!
Cocktail Demo – 3:00pm
Find out more about New Holland Artisan Spirits by attending our Hatter Day Cocktail Seminar. New Holland’s Spirits Captain Rich Blair will give you the history of NHAS, an overview of our product lineup and a look at the rebirth of the “classic cocktail.” Rich will prepare three cocktails for you to sample. Tickets are $5 per person. Seats are limited!
As Alice in Wonderland characters, the Daredevil Circus will perform dramatic circus-like acts throughout the day! The Daredevil Circus is proud to be bringing circus life and education to the city of Grand Rapids!! Through circus, they “hope to inspire and promote diversity, fitness, and for families to share in something real!”
Meet the Mad Hatter Artist
Originally created by artist Jill Jepsen, our Mad Hatter has certainly evolved over the past 15 years. The Hatter family artwork seen today was created by artist Kyle Bice. Kyle will be on-site, signing prints during the event. It’s your chance to meet the artist and take home a print of your own.
Cake Cutting at 10:06PM
Be sure to check out our amazing birthday cake provided by Mirabella Confections out of Grand Rapids. This is going to unlike anything you have seen before! Cake cutting will be at 10:06PM.
LIVE MUSIC LINE UP:
Steppin’ In It -6pm
The Dynamites feat. Charles Walker -8pm
Laith Al-Saadi -11pm
When: June 16 – 11am & 2pm
Come get a MAD tour of New Holland Brewing!
Both tours will be lead by the brewers themselves! Try all FIVE of the specialty hatters:
- White Hatter
- Rye Hatter
- Black Hatter
- Farmhouse Hatter
- Oak Aged Hatter
The cost is $10
For tour tickets please visit:
*all other tours will run as scheduled- remember to chose either the 11am or 2pm brewery tour!
Join us as we celebrate IPA’s from a World Gone MAD!