We would like to welcome Anna Lisa to the team! She was hired on full time following her internship which she completed this winter. Her role with NHB is our in house graphic designer. “Basically I make aesthetically pleasing graphics for advertisements, web features, band posters, etc.” Says Anna Lisa. “I was the graphic design intern for the past few months and New Holland decided they wanted to keep me around (probably for sheer entertainment). Beer and design are my two biggest passions, so why wouldn’t I want to work here? I’m living the dream!”
We asked Anna Lisa what she thinks is her strongest quality for this position and what areas will be most challenging for her, “Creativity oozes out of me, and I’m pretty sure that was why I was hired. That and my charming personality.” Let’s not forget her wit! Anna Lisa is rarely without a funny comment or observation. 
“I’m still learning how to do great design, quickly and efficiently. Juggling projects is going to be fun to learn as well,” said Anna Lisa.
Born in San Jose, California, Anna Lisa grew up in Saugatuck. “While I was still a wee babe, my parents drove us all across the country in a giant yellow hippie VW bus, to Saugatuck, where I grew up. I attended College for Creative Studies, located in Detroit (Rock City!). Detroit is one of my favorite places in the world, it has a lot of fantastic hidden gems. I majored in Illustration, which is essentially professional doodling.”
Anna Lisa was introduced to the field of craft brewing at an early age. “My father has been home brewing for as long as I can remember, and I was dragged into it. I went to more beer festivals than any child should. Now that I can actually partake in the consumption of alcohol, it’s incredibly fascinating. That and I’m obsessed with beer label design.” Well, that works out for us! Previously employed at Salt of the Earth (Fennville) as a hostess, and bread delivery girl, Anna Lisa is excited to join the corporate world and utilize her degree. Dragon’s Milk is all time favorite NHB brew, but at the moment, you will find her drinking Envious.
We asked Anna Lisa what her hobbies include. Surprisingly enough, she told us she likes to “Draw, draw, draw!” She started a webcomic for kicks and grins, so that’s been occupying a lot of her time. “I occasionally play video games, read comics and on Monday nights, I can be found at the pub with a drawing group I help run called Drink and Draw.” Someday, Anna Lisa would like to move back to Detroit and start up her own studio there.
It’s a pleasure to see one of the faces behind New Holland’s gorgeous graphics. Good luck and happy creating in your new role.
Hi Christine! I’ll pass your message along to Anna Lisa. Thanks for supporting NHB!!