NHBC has hired a new Art/Comm Coordinator! We’re sending a warm welcome to Megan LaSorsa who began May 29! Megan defines her role as “here to help define what is needed for new brands, events, communications, publicity, employee memos, etc, and make it happen seamlessly, both from the create and production side.” In other words, she’s our, “get-it-made, get-it-announced, go-to gal for the Art-Comm team!”
Megan graduated with a double major in Biology and Communications from Hope College in 2001 and has been an avid New Holland follower since the Fairbanks days. Born in Dodge City, Kansas (“Think wild west, Boot Hill”) Megan moved often growing up. She spent the longest time in Hastings, Nebraska and is naturally a BIG Cornhusker fan. 
When it comes to her strengths in the Art-Comm department, Megan gained much experience from different roles in the Art-Comm field including working as an account manager for a marketing and communications firm. She says, “[I] did a little bit of everything from strategy, to creative concepting, to media buying, and overall project management.” She notes, “Nothing fazes me when it comes to quick timelines, impending deadlines, and wrangling lots of people for necessary feedback.”
On a more personal note, Megan spends her time with her husband of 7 years, Tony, and their new baby Jillian who was born last fall. “She’s currently 7-months-old and the cutest thing I’ve ever seen.” They also have a cat named Squeaks, but gets called “Chunks” more frequently due to his weight (25lbs). She enjoys camping, canoeing, and everything pop culture! She says, “My hubby and I love to do the occasional adventure race together. For those unfamiliar, it’s a combination of trail runs, canoeing, orienteering, biking (yuck), all while finding your way to the finish and finding checkpoints along the way!”
When it comes to New Holland Beer, Megan enjoys Ichabod because of it’s pumpkin flavor that takes her back to the Fall at Hope College. Her long term goals include “building the Art-Comm team into a full-blown, in-house marketing department of sorts.” She concludes, “With the growth of the company, it’s exciting to see all the new avenues and opportunities on the horizon and I’m looking forward to supporting them and helping with new ideas for years to come.”
We can’t wait to see what Megan has planned for us!
Cheers!
