• Day 2 from the Road: The Carhartt Woodsman Tour

    *This series of posts is written by our National Events Manager, Taylor. Offering a perspective no one else can, Taylor takes us behind the scenes of The Carhartt Woodsman Tour and gives us a glimpse into life on the road with the merry band of Carhartt Storytellers and - while at it - teaches us all a little about life and love and stopping & tasting. Enjoy.* ***     Dear Diary, Day 2: I can't remember the last time I was up until 4:30 am. I'm cold, I'm wet, I'm tired beyond all reason...but I'm happy and energized. We left this morning from Empire after surviving the storm and grabbing some breakfast from Friendly Joe's. We made a quick pitstop to pick up supplies that we desperately needed for camp before making our way to the Earthworks Harvest Gathering. We made it just in time for our set, but the guys put on a great show! Musicians from all over Michigan and the U.S. enjoyed some Carhartt Woodsman and some New Holland Brewing specialty cocktails in the hospitality area tucked behind an old barn that serves as one of the festival stages. After breaking down the bar at 2:00 a.m. musicians gathered under tents filled with worn, vintage living room furniture and lit up by old Christmas lights. Fiddles, guitars, banjos and shakers wove together classic melodies from across the decades as singers from every genre of band lent their voices to beautiful harmonies. As I fall asleep to the sound of rain, I remember today's lesson: take the time to Stop & Taste, brush off the uncontrollable things like rain, and harmonize with those around you. Love, Taylor [gallery link="file" size="medium" ids="14537,14538,14539,14540,14541,14542,14543"]

    Sep 21, 2015
  • Day 1 from the Road: The Carhartt Woodman Tour

    *This series of posts is written by our National Events Manager, Taylor. Offering a perspective no one else can, Taylor takes us behind the scenes of The Carhartt Woodsman Tour and gives us a glimpse into life on the road with the merry band of Carhartt Storytellers and - while at it - teaches us all a little about life and love and stopping & tasting. Enjoy.*   ***   Dear Diary, Day 1 of The Carhartt Woodsman Tour was a huge success. While we didn't leave on time, the last 24 hours have been filled with plenty of conversations with new and old friends. We first stopped at Empire Hop Farms where we saw harvest in full swing, with fresh hops being dried and baled. I met Allison, a young woman who left the mundane life of corporate life to grow barley and pursue agriculture. When she didn't have her own roaster to dry her grain, she welded one herself. If that doesn't embody the Carhartt Spirit, I don't know what does.

    We then headed to Joe's Friendly Tavern where the Carhartt Storytellers sang to the hardworking people of Empire, MI. We are now falling asleep to the sound of rain and thunder in the van, as our tent flooded while we were in town. Day one...a blooming success. I'll keep you updated on our progress. Love, Taylor [gallery size="medium" link="file" ids="14522,14523,14524,14525,14526,14527,14528,14529,14530,14531,14532"]

    Sep 21, 2015
  • Harvest 2015: Full Event Listing

    Sure, we love the summer. Come on, we live on the lake afterall. But there’s something magical about fall and our autumnal heart skips a beat when the first leaves burst into fireworks of red, yellow and orange. So, every year we celebrate this great time of year with our popular pumpkin ale, Ichabod, our annual wet-hopped harvest ale, Hopivore, and a series of events to make the waning of summer so much more bearable.   TelevisionScreenHarvestfestBroad_August31_2015   Join us for any or all of the fun happening at our Downtown Holland Pub on 8th:

    • September 15 – Wholesaler Summit; our annual sales meeting, so the Pub on 8th will be CLOSED
    • September 16 – Carhartt Woodsmen Release Party; celebrate our collaboration beer with legendary workwear brand, Carhartt as we kick off a roadtrip to bring this brew back to the people and to Great American Beer Festival in Denver.
    • September 29 – Rocktoberfest; a coursed, paired beer and spirits dinner inspired by rock & roll. All proceeds benefit the West Michigan chapter of Feeding America.
    • October 12 – Sausage Cooking Demo; join Chef Brian and learn everything you need to know to prepare delicious sausages.
    • October 22 – Pumpkin Carving; grab a free pumpkin and make a jack-o-lantern to bring home with you!
    • November 5 – NHAS 10-year Anniversary Party; special tastings and a toast to celebrate 10 years of living a spirited life!
    • TBD – Hopivore Release Party; hop-lovers rejoice, Hopivore is hitting the taps!
    • November 8 – Autumnfest (Fairbanks Appreciation Party); one of our annual parties to celebrate the men and women in our Mug Club for their years of dedication.

    Sep 8, 2015
  • Harvest Dinner at Grange (Ann Arbor): Full Menu

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    We’ve been busy today prepping for our Harvest Dinner at @Grange Kitchen & Bar on July 23 (the night before Summer Beer Fest)!
    Grange Chef Brandon Johns and New Holland Partner Fred Bueltmann visited local farms and farmers’ markets to find the freshest ingredients for this unique dining experience. Call 734.995.2107 to reserve your spot - there are only a few left! See below for sneak peek of full menu...

    Five-course Paired Menu

    Cocktail Reception (6:30pm)
    Tolstoy Cocktail: Fat-washed Knickerbocker Gin with Pickled Tomato and Noir de Jamon, with assorted salty snacks
    First Course
    Magnalista Spalla with Sweet Corn, Tomato and Herb Salad paired with Full Circle Kolsch
    Second Course
    Fennel Roasted Chicken with Kale Salad paired with Mad Hatter Midwest IPA
    Third Course
    Pan Roasted Whitefish with Mushroom Ragout and Caramelized Sweet Onions, paired with The Poet Oatmeal Stout
    Fourth Course
    Smoked Duck Breast with Michigan Amber Rum braised Plums and Crispy Polenta Cake paired with Incorrigible Reserve, Wild Sour Ale with Fruit
    Fifth Course
    Grilled Peaches, Balsamic, Black Raspberries, Black Pepper Ice Cream and Honey Brittle pared with Black Tulip and a Dragon's Milk Sazerac

    Jul 22, 2015
  • 2015 MBG Summer Beer Festival - Beer List

    The 18th Annual Summer Beer Festival features approximately 800 different beers from more than 80 Michigan craft breweries. Food will be available for purchase inside the festival, and guests will enjoy live music from a variety of Michigan bands. The oldest of the Michigan Brewers Guild's four annual festivals, the Summer Beer Festival takes place rain or shine in the lovely outdoor setting of Ypsilanti's Riverside Park in historic Depot Town.   HERE'S WHAT WE'LL BE POURING:
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    Jul 20, 2015