Distillery History

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2005

New Holland begins Distilling - 03/30/2005

New Holland Brewing Company excitedly announces the launch of New Holland Artisan Spirits, the brewery’s line of, spirits produced in the company’s new micro distillery. A soft-rollout begins March 31, with Duchess Brandies and Jumpin’ Juniper being served inside their pub in downtown Holland . The brewery is planning a kick-off celebration in early summer. New Holland is one of 66 companies operating a pot-still in the United States .

The craft of distilling has many similarities to brewing. It starts with a primary fermentation with either grain or fruit. This “low-wine” is then distilled, or reduced to a liquid that is mostly alcohol. The art is in keeping the purest spirit that maintains the smooth and pleasing body of its ingredients. This spirit is then diluted back to the desired proof.

New Holland Brewing Company’s distillery license allows the company to distill spirits from fruit, as well as grain. The license also allows them to sell their spirits that are classified as brandy by the glass in their pub. Brandy is distilled from fruit, and can have many more interpretations than the brandy with which most people are familiar.

New Holland is introducing Duchess brandy, a fruit-based spirit with a similar taste to vodka. The Duchess line of brandies also includes several fruit-infused and flavored variations, including lemon, orange, raspberry, vanilla and pepper.

Also part of the inaugural line-up is Jumpin’ Juniper, a brandy infused with juniper, the berry used in traditional gins.

“We’re excited to begin the exploration, which is a natural continuation of the brewing process.” stated Brett VanderKamp, company co-founder and president. Rums and whiskies are in the company’s future, although they require considerable aging periods. Additionally, current state law limits excludes grain-based spirits from what the company can serve by the glass.

Michigan is fertile ground for vintners, brewers and distillers. Ranked sixth nationally for its number of breweries, Michigan ’s wine-makers began the local micro-distilling movement. Since then, some breweries have joined the effort. Michigan ’s 11 licensed pot-stills make it the second ranked micro-distilling state in the country.


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