New Holland Artisan Spirits | January 23, 2017
New Holland Artisan Spirits, a veteran in the craft spirits category, unveils new packaging for their family of brands. The new look features a custom bottle design, custom cap color, and cohesive labeling supporting the complete New Holland Artisan spirits portfolio, including Beer Barrel Bourbon and Knickerbocker Gin.
“As we enter our 12th year in the craft distilling business, we are more confident than ever in the quality of our liquid,” said Brad Kamphuis, Director of Distilling Operations. “It was time for the packaging to reflect our confidence and the fact that we’ve really grown up as a distillery. These brands deserve to really shine on shelves and in home bars.”
The new packaging includes sweeping changes, centered around three key enhancements:
“We are so proud of our distilling heritage,” stated Rich Blair, Director of Sales & Marketing for Spirits. He continued, “That’s the best part of this new packaging. We aren’t losing any of the distinctive characteristics that make our spirits special – we just wanted to place them on a canvas worthy of the liquid they represent.”
New Holland has already updated to a bottling line system and is bottling in new package. Product in the new package begins shipping in late January and will be phased rollout, with all brands shifted to the new look by Summer.
About New Holland Artisan Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Caribbean with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world. Proud distillers of whiskey, gin, rum, liqueur, and vodka since 2005.