New Holland Brewing Presents Five-Course, Paired, Fundraising Dinner, “Rocktoberfest” to Benefit Feeding America West Michigan Food Bank

FOR IMMEDIATE RELEASE Contact: Megan LaSorsa, New Holland Brewing Co., lasorsa@newhollandbrew.com   New Holland Brewing Presents Five-Course, Paired, Fundraising Dinner, “Rocktoberfest” to Benefit Feeding America West Michigan Food Bank New Holland Brewing Co. | September 21, 2015 New Holland Brewing Co. is pleased to announce “Rocktoberfest”, a coursed Harvest Dinner where each course is inspired by rock & roll and paired with beer and spirits. Proceeds to benefit Feeding America West Michigan Food Bank.   Taking place at New Holland Pub in Downtown Holland on September 29 at 6:30pm, this inaugural dinner will feature renowned chefs of the Midwest and pairing experts. The chefs have been challenged to take inspiration from a rock & roll song or artist of their choice and create a dish featuring locally-harvested ingredients that represents their tasty homage. Each course will be paired with either a beer or cocktail by featured beverage and pairing experts. Live music provide by The Shrock Brothers.   Roctoberfest’s fundraising efforts will benefit Feeding America West Michigan Food Bank who works with more than 1,100 food pantries, soup kitchens, and homeless shelters in a service area that spans 40 counties in West Michigan and the Upper Peninsula. Through this network, they are able to serve an estimated 492,100 people struggling with hunger each year.   “We’re excited to have such talented chefs and experts here at New Holland for a dinner to celebrate the Fall Harvest, but more importantly, we’re excited to help raise more awareness and money for Feeding America West Michigan through this incredible dinner,” said Fred Bueltmann, VP of Brand & Lifestyle.   Tickets are available through NHrocktoberfest.eventbrite.com. Cost is $65; seats are limited. All food, drink, entertainment is included.   “It’s really fitting that New Holland Brewing would use a dinner like this to draw attention to the issue of hunger in our community. It’s a sad fact that 1 in 7 people in our region lack reliable access to nutritious food, especially because we know that Michigan has more than enough food to go around. Our greatest needs are funding and awareness, and New Holland is addressing both with this event.” Ken Estelle, CEO of Feeding America West Michigan Food Bank.   The Details When: Tuesday, September 29th, 2015 Where: New Holland Brewing Pub on 8th, 66 E. 8th St., Holland, MI 49423 Time: 6:30 pm Cocktail Reception; 7 pm Dinner   The Chefs Dale Beaubien – New Holland Brewing Paul Virant – Vie, Perrennial Virant, Vistro, Preservation Kitchen Matthew Millar – The Southerner Matthew Pietsch – Salt of the Earth, Principle Food & Drink Brandon Johns – Grange Kitchen and Bar   The Beverage & Pairing Experts Melissa Cole, UK Writer, “Let Me Tell You About Beer” Fred Bueltmann – Beervangelist, New Holland Brewing Steve Berthel – Pub Brewer, New Holland Brewing *** About New Holland Brewing Co. New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.