Craft beer isn’t a novelty. It’s not a gimmick. Or at least it shouldn’t be. So what is craft beer?
It’s a nod to early artisans like those who first plowed fields, prayed for rain, tended the soil, and reaped the harvest. It’s managing the delicate balance between knowledge, inspiration and hard work.
We know that at the end of a long day, we’ll have made a beverage worth the sweat, worth the sacrifice, and worthy of the craftsmen who came before us.