New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Their role as an integral member of the artisan approach is something they take seriously, yet engage lightheartedly.
New Holland Brewing believes the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, New Holland’s mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits.
New Holland brews and distills at three locations in Holland and Grand Rapids, Michigan: their production facility on the north side; their Pub & Restaurant in downtown Holland; their brewpub and distillery; The Knickerbocker, on Grand Rapids’ West Side. The two restaurants, including retail spaces, welcome guests seven days a week and production tours are on Saturday afternoons. They welcome visitors and locals alike, and appreciate the opportunity to share their artisan approach through warm hospitality and enriching education.
With over 400 employees, New Holland Brewing Co. sells its beer and spirits across 38 states and 4 countries. In 2015, their production facility underwent substantial development including the tripling of their brewing capacity through additional indoor and outdoor fermentation, new keg line, expansion of the Dragon’s Milk cellar, additional refrigerated warehouse space, a new wash and column still, new shipping docks, and increased manpower, among other enhancements.
New Holland’s company values are simple but rooted deeply in craftsmanship and artistry: People, Teams & Collaboration, Artistry, Quality, Profitability, and Ambition.
Brett has spearheaded the company's growth and innovation since its inception. He currently serves the Michigan Brewers Guild as head chair of the Government Affairs Committee. Brett was recognized as one of Grand Rapids Business Journal's "40 Under 40" in 2011 - heralding his dedication to innovation and community. Brett's entrepreneurial spirit and artistic sensibilities are at the very heart of New Holland.
Dave has the distinction of being New Holland's first employee. Since then, Dave has gone from part-time bottler to full-time "Director of Chaos", leading the Company's Restaurant & Retail division. As Director of Chaos, Dave oversees both the 420-seat Pub on 8th in Downtown Holland, and The Knickerbocker, a 600-seat location on Grand Rapids' West Side. Both locations are open 7 days a week and serve up full food menus, as well as handcrafted cocktails and pub specialty beer, distilled and brewed on site. The locations boast unique and artistic spaces, including outdoor beer gardens, large dining areas, 20+ tap lines, and retail space. Dave has also served on various community boards including - Holland's Tulip Time Organization and Downtown Development Association.
Fred (a.k.a. The Beervangelist) is responsible for shaping and sharing New Holland's brand and culture within the company and beyond. Bueltmann also acts as the official spokesperson and man on the scene at major industry events, as well as, fostering collaborative relationships in the marketplace. He is a Certified Cicerone®, past president of the Michigan Brewers Guild and recipient of their prestigious "Tom Burns Award" recognizing the pioneering spirit of the "Great Beer State." Fred serves as a judge for the Brewer's Association's Great American Beer Festival and World Beer Cup. He authored Beervangelist's Guide to the Galaxy a seasonal tome on pairing, cooking and hosting with craft beer and was a 2013 Keynote Speaker for the Michigan Restaurant Association.