New Holland Brewing | October 20, 2016
New Holland Brewing is introducing Hoptronix, a Double IPA brewed with Mosaic Hops to create a vibrant hop profile. Starting this week, the new year-round release will begin shipments in 12-ounce bottle six-packs to retailers and on draft to restaurants and bars wherever New Holland beer is sold.
New Holland is known – thanks to Mad Hatter IPA and the Hatter Family IPAs – for an obsession with hops. Therefore, an IPA with an even more abundant hop flavor was a clear next step and a great opportunity for New Holland’s brewers to push the boundaries of hop usage while still providing an amazingly enjoyable drinking experience. New Holland is so excited about this Double IPA, and test batches have been received so positively, Hoptronix will debut as part of New Holland’s year-round lineup.
“Hoptronix is a beer we have had a lot of fun with. From the beer itself to the graphics and planned launch parties. We focused on bringing forward the bold flavors of Mosaic hops in a way that will thrill hop lovers everywhere.” said Joel Petersen, VP of Marketing.
“We brought our hop game to the next level using huge amounts of Mosaic hops to tickle the tongue with bitter flavors and then delight the drinker with a clean, balanced finish. This beer will surprise you and leave you wanting more. The retro graphics bring us to a time when technology was emerging and pushing the limits of what could be done with video games (and it’s also a heck of a lot of fun to play with).”
Mosaic hops generously provide this IPA with dank aroma, yet it finishes smooth and crisp. This 9.0% ABV beer is incredibly citrus-forward and bitter, yet balanced by undertones from the malt. When all the ingredients are combined, this beer showcases the signature qualities of hop-forward New Holland IPAs.
Regarding the move to insert this beer into the core lineup, New Holland believes strongly in a focused approach of bringing new core items to market and not just throwing one-offs at their customers.
Hoptronix is available starting the last week of October at your location craft beer retailers and bars/restaurants throughout the New Holland footprint.