• New Holland Brewing Company to Bring Back Six Beers in Celebration of 20th Anniversary

      HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.   “We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”   The throwback beer lineup includes:   Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage." It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.   Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.   Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.   Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.   Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.   Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.   These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.                       In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.   The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.   The live music lineup includes:

    • 4:00 p.m. – The Ragbirds
    • 5:30 p.m. – Mucca Pazza
    • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
    • 9:15 p.m. – The Dirty Dozen Brass Band
    • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty's Big Ass Band & Silent Disco
    • DJ Dr. Joel between sets
      New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.  



    May 17, 2017
  • New Holland Spirits Receives Gold and Double Gold Medals at 2017 San Francisco World Spirits Competition

    May 1, 2017 | New Holland Spirits, Holland, Michigan   The 17th annual San Francisco World Spirits Competition (SFWSC) took place April 20th through April 23rd. This year’s competition was the biggest in its history featuring more than 2,100 entries. A SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of spirits excellence.   New Holland submitted two spirits, achieving high marks for both. Knickerbocker Gin took home a double gold medal in its category, followed by Beer Barrel Bourbon, which was awarded a Gold Medal in its category.   “We are thrilled to receive such a great response from the judges in San Francisco,” stated Brett VanderKamp, President and co-founder of New Holland. “This competition is held in such high regard by drinkers and distillers alike.”   Knickerbocker Gin is infused with more than a dozen herbs and spices, and has been a staple for New Holland since the initial release in 2008. “This gin is so balanced and approachable,” says Ryan Cioffi, who runs the gin program at The Knickerbocker facility in Grand Rapids. “If you don’t like gin, you have not tried Knickerbocker Gin.”   Beer Barrel Bourbon is aged in new American Oak before being finished in beer casks. It was first released in 2012, and quickly became the most popular spirit made by New Holland. “Finishing in a beer barrel, especially a beer as special as Dragon’s Milk, makes our Bourbon unique to us,” says Shaun McLarty, Head Distiller at the Holland location, who manages the whiskey program. “The rich malt sweetness found in our Bourbon is simply amazing.”   New Holland Spirits awards:

      Medal Interpretation:
    • Double Gold: Awarded to the very few entries that receive a Gold medal rating by all members of the judging panel; among the finest products in the world.
    • Gold: An exceptional spirit that is near the pinnacle of achievement; sets the standard for its category.
      New Holland Spirits has proudly distilled spirits since 2005.   *** About New Holland Spirits In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Puerto Rico with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world.

    Apr 28, 2017
  • New Holland Brewing Announces 2017 Beer Release Lineup and Calendar

    New Holland Brewing Co. | December 22, 2016

    New Holland Brewing, set to celebrate their 20th anniversary in 2017, announces today its 2017 brewing calendar and new additions to its year-round lineup. 2017 will focus on expanding distribution of New Holland Brewing’s core beer lineup including Dragon’s Milk Bourbon Barrel Stout, Mad Hatter Midwest IPA, The Poet Oatmeal Stout, and Hoptronix Double IPA, while bringing fresh, new core items to market and continuing to build on an already strong Dragon’s Milk Reserve program.
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    Dec 22, 2016
  • New Holland Brewing Company and Pabst Brewing Company Announce Craft Beer Partnership

    New Holland beers including award winning Dragon’s Milk to be available nationwide. *** HOLLAND, Mich. – Dec. 15, 2016 – New Holland Brewing Company (New Holland) Founder and President Brett VanderKamp and Pabst Brewing Company (PBC) Chairman Eugene Kashper announced today that the two companies will enter into a long-term partnership agreement, effective first quarter 2017. The partnership will focus on the national distribution and sales of New Holland’s full portfolio of craft beer.
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    Dec 15, 2016
  • New Holland Brewing Announces Beer Distribution in Pacific Northwest through Columbia Distributing

    New Holland Brewing Co. | November 22, 2016   Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing, has announced plans to distribute their beer to Oregon and Washington through a new partnership with Columbia Distributing beginning in December. These new territories are part of the brewery’s growing 34-state distribution network. Beer will be available in the Pacific Northwest at restaurants, pubs and retail locations.   “We’re heading west to the incredible craft scene that is alive and thriving in Oregon and Washington,” says New Holland Director of Sales Operations, Joel Armato. “We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in the Northwest.”   New Holland is partnering across all of Oregon and Washington with Columbia Distributing who has a strong portfolio of brands and wide-ranging reach across the region.   logo_white“Columbia is an amazing partner and aligns so well with our values,” says Armato. “After over eighty years in their business, they have a tremendous amount of knowledge about the industry. Planning discussions have felt like we've already been working together for a long time. It's a natural match. They have a method to bring our brand to retail that is customer minded and methodical, we're a brand that takes a personal approach and they're extending that to an entire market of informed and mature drinkers. Shared values are the key to a beautiful partnership.”   New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.   “The Pacific Northwest and beer have a great story together already so we’re excited to throw Dragon’s Milk into the mix. It’s a natural fit and we’ve had many requests from fans to bring our products to this market, especially since we poured at the Oregon Brewer’s Festival this past year” says New Holland Co-founder and President, Brett VanderKamp. “It’s pretty amazing to go to such an influential part of the craft world with a partner who is ready to help us tell our story to every beer drinker in Oregon & Washington.”   “We took a fact-finding trip to Michigan and were literally blown away by New Holland”, says Jesse Ferber, VP of Craft and Imports at Columbia Distributing. ‘Walking into the barrel room was like a religious experience for our craft team. Every employee we met was so proud to be part of the New Holland family and everyone had a story to tell about their favorite beer.”   Ferber notes that the Northwest is a tough market to break into for non-local craft brewers. “We’ve reached the point where just another IPA won’t cut it. “We looked very hard at a number of Midwest brewers over the past year. New Holland’s portfolio is distinctly different from most other brewers, their unique styles are well positioned to thrive in the largest share craft market in the country”.   Columbia was also encouraged by New Holland’s disciplined approach. “They have a well-conceived strategy of seeding the top craft-centric accounts with a limited number of offerings, then moving out from the center into a broader retail base”, says Ferber.   New Holland will be announcing launch events and activities as they are solidified and plans to have key personnel working the market over the next few months to drive launch excitement.   ***   About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly.  We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.   About Columbia Distributing   Columbia Distributing is one of the nation’s finest beer, cider and non-alcoholic beverage distributors. Headquartered in Portland, Oregon, the company has distributed some of the best-known brands in the beverage business since 1935. Today Columbia Distributing and its 3,000+ employees service over 20,000 retail customers covering more than 135,000 square miles in Oregon, Washington and California. The company’s success is based on the deep-rooted tradition of delivering quality products, timely service and a genuine concern for customers’ needs. This is achieved by providing ongoing, sustainable opportunities and growth for its employees, customers, suppliers, shareholders and communities. For more information on Columbia Distributing, please visit www.coldist.com.

    Nov 22, 2016
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