Beer Barrel Bourbon is first aged in new American oak barrels for several years, before a three month beer-y slumber. The beer-barrel aging lends biscuity notes and a smooth malt character to the robust whiskey tones of toffee and caramel.

Type: Bourbon whiskey finished in oak beer barrels.
Proof: 80
ABV: 40%
Base/Wash: Bourbon sourced at 110-115 proof.
Bottle: 750 ML bottles, cases
Availability: Currently available in all markets.

Poster (PDF)

4-up flyer (PDF)

Spec sheet (PDF)

Logo full (PDF)
Logo wordmark only (PDF)

Brand card (PDF)

Beer Barrel Bourbon Recipes (PDF)

Beer Cocktail Recipe Sheet (PDF)

Press release (PDF)

• Knickerbocker Gin
• Hatter Royale Hopquila
• Beer Barrel Bourbon

The Great American Distillers Festival is an annual celebration of craft distilleries from across the United States. You can taste some of the country’s most interesting spirits, learn about everything from whiskey to gin and meet distillers one-on-one at the premier gathering of craft distillers in the country.

The festival also happens in conjunction with the Portland Cocktail Invitational, a live competition sponsored by the Oregon Bartenders Guild and Imbibe Magazine and featuring some of the country’s most talented bartenders vying for a $1000 cash prize. Entry to the competition is included in the festival ticket price, and it’s always a fun and entertaining chance to watch bartenders at their best—and to taste some amazing cocktails.

Related show

• Artist: Great American Distillers Festival
• Date: Friday, October 19th 2012
• Time: 5:00pm
• City: Great American Distillers Festival in Portland
• Venue: Tiffany Center
• Country: US
• Add to Google Calendar | Download iCal

1st Course
Oysters on the Half Shell: Malpeque Oysters, Spicy Mignonette, Lemon paired with Hatter Royale Hopquila : Chilled Shot

2nd Course
Duck Confit Salade: Frisee and Mixed Greens, Sherry Vinaigrette, Hazelnuts, Chevre paired with Knickerbocker Gin: Bee’s Knee’s

3rd Course
Lobster Thermidor: ½ lobster, Tarragon, Bacon, Harricot Verts paired with Duchess Citrus Vodka: Citrus Collins

4th Course
Beef Bourguignon: Beer Braised Short Ribs, Mushrooms, Pearl Onions, Glazed Carrots paired with Beer Barrel Bourbon: Bacon Bourbon Manhattan

5th Course
Banana’s Foster: Camalized Banana, Flambeed with New Hollands Superior Fresh Water Rum, Gelato paired with Michigan Amber Rum: Hot Buttered Rum

There will be 2 dinners. Friday Oct. 19th and Saturday Oct.20th.

$75/person (does not include tax or gratuity)
Please call 248-530-6400 for RSVP.

We hope you can join us for a wonderful evening!!!

Related show

• Artist: New Holland Artisan Spirits Dinner @ Zazio’s Birmingham
• Date: Saturday, October 20th 2012
• Time: 6:00pm
• City: New Holland Artisan Spirits Dinner @ Zazio’s Birmingham in Birmingham, MI
• Venue: Zazio’s Birmingham
• Address: 34977 Woodward Ave.
• Venue phone: 248-530-6400
• Country: US
• Admission: $75
• Box office: 248-530-6400
• Add to Google Calendar | Download iCal

1st Course
Oysters on the Half Shell: Malpeque Oysters, Spicy Mignonette, Lemon paired with Hatter Royale Hopquila : Chilled Shot

2nd Course
Duck Confit Salade: Frisee and Mixed Greens, Sherry Vinaigrette, Hazelnuts, Chevre paired with Knickerbocker Gin: Bee’s Knee’s

3rd Course
Lobster Thermidor: ½ lobster, Tarragon, Bacon, Harricot Verts paired with Duchess Citrus Vodka: Citrus Collins

4th Course
Beef Bourguignon: Beer Braised Short Ribs, Mushrooms, Pearl Onions, Glazed Carrots paired with Beer Barrel Bourbon: Bacon Bourbon Manhattan

5th Course
Banana’s Foster: Camalized Banana, Flambeed with New Hollands Superior Fresh Water Rum, Gelato paired with Michigan Amber Rum: Hot Buttered Rum

There will be 2 dinners. Friday Oct. 19th and Saturday Oct.20th.

$75/person (does not include tax or gratuity)
Please call 248-530-6400 for RSVP.

We hope you can join us for a wonderful evening!!!

Related show

• Artist: New Holland Artisan Spirits Dinner @ Zazio’s Birmingham
• Date: Friday, October 19th 2012
• Time: 6:00pm
• City: New Holland Artisan Spirits Dinner @ Zazio’s Birmingham in Birmingham, MI
• Venue: Zazio’s Birmingham
• Address: 34977 Woodward Ave.
• Venue phone: 248-530-6400
• Country: US
• Admission: $75
• Box office: 248-530-6400
• Add to Google Calendar | Download iCal

Voting is now closed. Please join us for the Award Gathering, open to the public, industry mixologists, friends and family of the participants.

Awards Gathering:

L&B Lounge (Inside Louis Benton)
77 Monroe Center St. NW, Grand Rapids, MI 49503
616.454.7455
10/15/12 • 7pm

Related show

• Artist: Art of the Cocktail Awards Gathering
• Date: Monday, October 15th 2012
• Time: 7:00pm
• City: Art of the Cocktail Awards Gathering in Grand Rapids
• Venue: L&B Lounge in Louis Benton
• Address: 33 Ionia NW
• Venue phone: 616-454-7455
• Country: US
• Admission: free
• Add to Google Calendar | Download iCal

A thriving craft-micro distillery, New Holland Artisan Spirits started distilling in 2005 and distributing Michigan-made spirits in 2008 and are Michigan’s first gin, rum and whiskey makers.

The Union Grill Staff and New Holland has created specialty cocktails for your enjoyment. Food will be provided and tickets are available at the door.

Cost: $20

Related show

• Artist: New Holland Artisan Spirits Tasting @ Union Grill in Marquette
• Date: Thursday, September 6th 2012
• Time: 5:00pm
• City: New Holland Artisan Spirits Tasting @ Union Grill in Marquette in Marquette, MI
• Venue: Union Grill
• Address: 1651 South Front Street
• Country: US
• Add to Google Calendar | Download iCal

Take a look at the menu!!!

Amuse Bouche
Tuna ceviche, lime gelée, kale chip, black roe paired with “Knickerbocker” Gin “Gin and Tonic”

Appetizer
Mussels, roasted garlic, aioli, crostini paired with Golden Cap Saison Ale

Entree
Scallop, potato risotto, pea tendrils, beet reduction paired with Full Circle Kölsch-style beer

Principal
Pork tenderloin, bleu cheese, chorizo, arugula, farro, fig demi paired with Charkoota Rye “Smoked Dopplebock Lager”

Dessert
Coconut milk panna cotta, avocado mousse, candied ginger paired with Freshwater “Michigan” Amber Rum “Dark and Stormy”

$75 per person
Does not include tax and gratuity

We would love for you to join us for a wonderful night!

When: July 11, 2012, 6-10pm
Where: Mercy’s at the Bell Tower
300 S. Thayer St.
Ann Arbor, Michigan 48104
www.mercysrestaurant.com

Related show

• Artist: Beer & Spirits Dinner at Mercy’s
• Date: Wednesday, July 11th 2012
• Time: 6:00pm
• City: Beer & Spirits Dinner at Mercy’s in Ann Arbor
• Venue: Mercy’s at the Bell Tower
• Address: 300 S. Thayer St.
• Country: US
• Admission: $75/person
• Add to Google Calendar | Download iCal

The article dives into the expected increase from 69 craft distillers in 2003 on its way to 400 by 2015 and how brewers are leading this charge.

Click on the title below to read the entire article.

“Something’s Brewing”, “Whiskey Advocate” Summer 2012

The ADI, or American Distilling Institute, was founded in 2003, “to promote the American craft distillers that are producing the finest quality artisan spirits and to give participating distillers valuable, unbiased, third-party feedback on the quality and process of their spirits.” Because the number of craft distillers in the U.S. has more than tripled, the ADI seeks to inform the public about this industry. Craft distillers focus on quality rather than quantity, they strive to educate the consumer rather than supply them with cheap alcohol. Click here to learn more about the American Distilling Institute. 

Each year, the ADI holds it’s annual conference and judging of craft American spirits. For this year’s competition, New Holland Artisan Spirits sent spirits in to be judged at the conference. Members of the New Holland Partner Team, Walter Catton, Brad Kamphuis, and Fred Bueltmann were all at the conference. After much anticipating and two days of blind tasting from judges the results were in – the awards that New Holland Artisan Spirits received were as follows:

• In the “Malt Whiskey” category, Double Down Barley took home a Bronze medal
• In the “Straight Malt Whiskey” category, Zeppelin Bend Whiskey won Silver
• and in the “Artisan Merchant Bottled Rum” category, Freshwater Huron Rum won Silver and Best of Category!!!

Gold, silver, and bronze medals were given along with certificates for spirits judged worthy of recognition. There were multiple categories for Whiskey, Rum, and Brandy. Both Walter Catton and Brad Kamphuis were there to accept the awards on behalf of New Holland Artisan Spirits. A total of 244 entries were submitted from 100 distilleries across the nation. “New Holland is excited to see the vibrance of the Craft Distilling industry.  The energy behind the conference and competition was compelling and encouraging.  We’re thrilled to be recognized by our peers and are especially happy to see our whiskeys, aka “brown spirits” which are a challenge for young distillers, continue to medal” said Beervangelist, Fred Bueltmann. 

Last fall marked the first Drink Michigan Cocktail Contest, and it became so popular that this year it’s coming back- and bigger than before! The founders of DrinkMichigan.org want to find “The Ultimate Michigan Cocktail of 2012!”

The cocktail must have a name, recipe, picture, story behind the drink, and a brief bio of the cocktail. The winner will be chosen for it’s appearance, creativity, recipe, and story. The judging panel will pick their top 10 favorite cocktails and then it’s opened up to the public- you!- in order to determine the final cocktails. (Voting is August 6-3.) The top three recipes will be served at a happy hour event at the “Rattlesnake Club” in late September. The final winner will be chosen 50% from guests at the happy hour event and 50% from the judges.

The final three will be judged on taste, appearance, creativity, and Michigan-ness! (Michigan-ness refers to a drink that represents our state in name, appearance, ingredients, and flavor).

Why enter this contest? The winner will receive a $50 visa gift card, placement on The Rattlesnake Club’s drink menu for a minimum of 30 days, a spot at The Henry Ford Museum’s Craft Cocktail themed Local Roots Dinner on November 8, and two tickets to that event. Not to mention the title of “Ultimate Michigan Cocktail of 2012!”

*It’s pretty simple to enter – just send the following info to cocktails@drinkmichigan.org no later than July 30:

*Cocktail Name
*Cocktail Recipe (be as exact as possible in your measurements)
*A picture of the drink
*The story behind the drink
*A brief (1-2 sentence) bio

For more information related to this event click here.

Click here to see the finalists from 2011.


The long-awaited 2nd release of Double Down Barley is upon us. This wonderful whiskey won’t last long, so get it while it lasts!! 

To read more about Double Down Barley, click here.

Join the New Holland Crew at 7 Monks Taproom, for a first ever tap takeover in Traverse City, Michigan! This event will feature 15 New Holland Beers on draft for the evening, featuring 2012′s release of Night Tripper Imperial Stout. This line up of beers will feature some pub only specialty beers never seen before in the Traverse City market. In addition to beer, 7 Monks will be featuring three New Holland Artisan cocktails, made with Hatter Royal Hopquilla, Knickerbocker Gin, and Huron Rum.

Chef John Eakes will be preparing a special food menu themed around the tap takeover for the special occasion. Beervangelist Fred Bueltmann and Beer Ambassador Isaac Hartman will be on hand to share a beer, cocktail, and conversation.

* 7 pm New Holland Toast

Here is the line up:

Mad Hatter
Poet Stout
Full Circle
Dragon’s Milk
Cabin Fever
Charkoota Rye
Night Tripper Imperial Stout
Imperial Hatter
El Mole Ocho
Special 3 Liter Bottle: Night Tripper Imperial Stout
Barrel Aged Night Tripper
Barrel Aged Ichabod
Firkin Mad Hatter

Related show

• Artist: New Holland Tap Takeover
• Date: Tuesday, January 10th 2012
• Time: 6:00pm
• City: New Holland Tap Takeover in Traverse City
• Venue: 7 Monks Tap House
• Address: 128 South Union
• Country: US
• Add to Google Calendar | Download iCal

“Life the Good Life” at Boyne Highlands with New Holland Brewing Company and Artisan Spirits. Join Beer and Spirits Ambassador Isaac Hartman from New Holland Brewing for weekend long good life of adventure. On Friday, January, 20th, from 5pm – close in the Slopeside Lounge, Boyne Highlands will feature 6 different New Holland Beers for your to sample. They are Full Circle Kolsch-Style Beer, Mad Hatter IPA, Sundog Amber Ale, Cabin Fever Brown Ale, Dragon’s Milk Stout Aged in Bourbon Barrels and Poet Oatmeal Stout. Be sure sample all six different styles.

For those spirit drinkers the Slopeside will be featuring New Holland Artisan Spirits various cocktails with New Holland Huron Rum, a clean, bright rum with a delicate sweetness and hints of vanilla. Knickerbocker Gin, a vibrant, aromatic gin, twice distilled and infused with flavors from more than a dozen herbs and spices. Generous amounts of juniper-berries contribute a bright citrus and evergreen body, bursting with flavor before a clean finish. Named for the Dutch explorers of a new world, Knickerbocker celebrates modern exploration in the historic realm of distilling. Dutchess Cirtrus, a crisp spirit, with lively citrus notes infused from real fruit. Try a Michigan rum and coke, Michigan Martini with Dutchess Citrus or Michigan Gin and tonic with Knickerbocker Gin.

Live entertainment on Friday night, provided by Union Guns ( described as Country Steamroller) http://www.unionguns.com/. Union Guns is a country steam roller, leaving the crowd wondering what just ran them over. Offering an eclectic country mix, this band of gifted musicians are true-blue country boys with a pop edge. Comprised of mostly West Michigan natives, Union Guns brings some heavy hitters to the line up.

On Saturday night, Remedee will be jamming all night long playing rocking tunes all night long. See their website here: http://www.facebook.com/pages/The-Remedee/118476294892837

Related show

• Artist: New Holland Life the Good Life at Boyne Highlands Resort
• Date: Friday, January 20th 2012
• Time: 6:00pm
• City: New Holland Life the Good Life at Boyne Highlands Resort in Harbor Springs
• Venue: Boyne Highlands Resort
• Address: 600 Highland Drive
• Country: US
• Add to Google Calendar | Download iCal

Just in time for the holidays, is the Naughty and Nice Cinnamon Spice drink at J. Gardella’s Tavern. It’s made from heated house cider, New Holland Artisan Spirits Michigan Amber Rum and garnished with cinnamon and melted butter. “It’s disgustingly good!” said Ellen Lenhart, general manager at J. Gardella’s, who thinks more people are willing to suffer the consequences of a disgustingly good treat around the holidays.

“I think it’s definitely a time when people become more indulgent,” Lenhart said. “They are not as conscientious. They are willing to consume more calories.” That might be a good thing for local breweries such as New Holland Brewing Company, which plans to unveil its Silent Night brew, a strong dark beer, shortly before Christmas.

Bar manager Phil Thompson said Christmas-themed ales have certain characteristics.
”If you’re thinking about something that’s going to be a little more hearty for Christmas or the winter season, we’re talking about malt forward beers — usually things that would give coffee or chocolate tones in the beer.”

By Laura Michels | The Grand Rapids Press

To read the entire article, click here.

Michigan is home to many micro breweries and wineries with artfully diverse products which have gained world wide attention and now distillers are being spotlighted as well. New Holland was mentioned in the article “Sample the Spirits of Michigan,” detailing up and coming distilleries. We are excited to have our distilled art recognized and enjoyed as it should be. The spirited life deserves a spirited drink! Cheers!!

To read the entire article, click here.

Sample the Spirits of Michigan
By Dianna Stampfler

* Dianna Stampfler is the president of Promote Michigan and has created an online blog called SpiritsOfMichigan.com

Our series of small barrel whiskey starts with wash; mashed & brewed from grains, then fermented, a process close to any brewers heart. The wash is pot-distilled and aged in new american oak. Small barrels accentuate and accelerate the barrel-aging process turning our smooth brewers’ wash into whiskey with barrel character well beyond their years.

Black River Bourbon
Small barrel bourbon distilled from corn and barley. Like all of our whiskies, Black River Bourbon is lautered, a brewing technique which includes managing fermentation separate from mash-in. Caramel and molasses tones coaxed from the grains, combine with vanilla-sweet oakiness for a robust character, smooth body and a nutty finish.

Ichabod’s Flask
Inspired by our infamous spiced pumpkin ale, Ichabod. Flavors of spice, coconut, chocolate and mint intertwine in a unique and elusive flavor profile. This product was not cold-filtered and may show various degrees of haze.

Aging whiskey in small barrels is an innovative technique that increases the whiskey to wood contact, enhancing and accentuating the flavors drawn from the oak barrel. For New Holland, this has created opportunities for several Brewers’ Whiskey releases in addition to the distillery’s flagship whiskey, Zeppelin Bend, which spends more than three years in full size barrels and releases twice a year. New Holland Artisan Spirits expects to release at least four new Brewers’ Whiskeys in 2011, each coaxing unique and interesting flavors from an artfully brewed “beer wash.”

The regional distillery is dedicated to discovering the artful nuances in the distilling process while delivering unique and interesting spirits in their most tasteful form. Proud distillers of whiskey, gin, rum, vodka, hopquila and brandy since 2005.

“The Spirited Life Deserves a Spirited Drink”.
New Holland Artisan Spirits

New Holland Brewing’s inaugural Art of the Cocktail competition was a huge success!! With some of Grand Rapids hottest bars and restaurants and New Holland Artisan Spirits, what more could you ask for? We asked 14 bars and restaurants in the Grand Rapids community to create origional cocktails using at least one of our spirits and one fresh, Michigan ingredient. These were the only two rules, the rest was left up to the participating venues and they did not disappoint! The first round of voting produced a top five list of finalists to be judged at the winners party held at Louis Benton’s “Leopard Lounge.” The judges pannel tried the top five and declared BoneFish Grill the winner with their “C.J. Hoptini” The party was an epic event with drinks flowing and the DJ grooving, a fabulous time was had by all. To check out our upcoming events, visit our website at www.newhollandbrew.com. You do not want to miss an event by New Holland, we know how to throw a party!

The Top Five (in no particular order):

1. CityFlats Hotel: City Sen Lounge

2. Reserve

3. BoneFish Grill

4. Louis Benton

5. San Chez: A Tapas Bistro

The Winning Cocktail: CJ Hoptini
Mixed by: Chelle Blundell & Jennifer Caldiran
Venue: BoneFish Grill
How They Make It:

• New Holland Hatter Royale Hopquila
• Cherries
• Jalapeños
• Cointreau
• Sugar
• Kosher salt
• Jalapeno powder
• Sour mix

4 cups cherries, 32 jalapeño slices (4 jalaps, sliced to 1/8 – 1/4 inch slices). The seeds must be removed from the peppers, otherwise the drink has a much more firey kick. These are local grown jalapeños bought at the farmers market.
8 oz Cointreau, 24 oz Hatter Royale Hopquila. Let cherries and jalapeño infuse in Hopquila for one hour. After infusing, pour contents into the blender and blend for 30 seconds. Fine strain into a container. The content is quite thick and may need to be pressed a bit with a gloved hand to insure all liquid is released into the container. Once fully strained, pour infusion into a glass bottle with a pour spout.

Rimmer:
3 oz sugar
1 oz kosher salt
1/2 tsp jalapeno pepper powder
Mix contents up, and store in a dry store-n-pour.
Martini recipe by infusion
2 oz cj infusion
1.25oz fresh sour mix
Garnish with a floating candied jalapeño.
Fill shaker tin with ice. Pour 2 oz of infusion and 1.25 oz of sour mix into shaker tin. Shake 20 times and strain into a half rimmed martini glass.

Candied Jalaps:
2 cups water
1 cup sugar
4 jalaps (sliced into 1/4 – 1/8 in. slices) Bring sugar and water to a boil. Add jalaps and reduce heat. Let simmer for 5 minutes. Strain out jalaps and place onto a piece of parchment paper until cool. Place in a dry, lided container. Contents are good for one week.