NEW HOLLAND BREWING RELEASES LIMITED-BATCH PUMPKIN ALE

NEW HOLLAND BREWING RELEASES LIMITED-BATCH PUMPKIN ALE
Seasonal favorite Ichabod returns this month with flavors of real pumpkin and spice 

HOLLAND, Mich. (August 12, 2019) – One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller. 

Ichabod sets the mood for the season with the perfect blend of malted barley, real pumpkin and bewitching notes of cinnamon and nutmeg for a delicious and inviting brew. The result is an approachable and enjoyable beer with an alcohol content of 4.5%. The brew will be offered on tap at pubs across the Midwest and sold in six-pack cans ($9.99 MSRP) at major and specialty craft beer retailers. Ichabod’s label depicts the iconic and spooky “Headless Horseman” character with a wicked pumpkin in hand. 

“We released Ichabod for the first time more than twenty years ago and it was one of the first beers we ever brewed,” said Joel Petersen, Vice President of Beer Sales. “The anticipation of this limited-batch ale remains one of our most anticipated releases every fall. For the second year, fans can find Ichabod in six-pack cans.” 

To celebrate the Halloween season, New Holland Brewing will host two screenings of Tim Burton's film, "Sleepy Hollow,” while tapping Ichabod at the events:

- Oct. 12 - The Park Theatre in Holland, Mich.
- Oct. 30 Halloween Eve - The Wealthy Street Theater in Grand Rapids, Mich. 

For event details and more information about New Holland Brewing, visit newhollandbrew.com and follow along for news on upcoming announcements on Facebook and Instagram.